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Online Travel Agencies Research Paper

Research Reports

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ASTA's research reports include both research conducted by ASTA and research commissioned from third parties. The Travel Agency Benchmarking Series is based on surveys conducted with our Research Family panel of agencies. Other recent research commissioned by ASTA includes Consumer Awareness research, Best of Both Worlds: Quantifying How Travel Agents Save Consumers Time and Money, Traveler Decision Making Study and Value of Travel Agents Study.

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  • August 1, 2017 — How America Travels - sheds light on America's perceptions of travel and better enables ASTA and the travel agent community
    (Full Report)
    sheds light on America's perceptions of travel and better enables ASTA and the travel agent community to serve as the voice of America's travelers, just as travel agents serve as the voice of their clients every day.
    Click Here to access this report

  • August 1, 2017 — HowAmericaTravels — How America Travels sheds light on America's perceptions of travel and better enables ASTA and the travel agent community
    (Executive Summary)
    How America Travels sheds light on America's perceptions of travel and better enables ASTA and the travel agent community to serve as the voice of America's travelers, just as travel agents serve as the voice of their clients every day. This year, in partnership with leading global research firm, Penn Schoen Berland (PSB), ASTA committed to conducting a wide-ranging, scientific survey of the American public to understand their perspectives and priorities. How America Travels gives
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  • June 23, 2017 — Unmanaged to Managed — Why and How Companies Formalize Travel Programs
    (Executive Summary)
    ASTA has partnered with The Company Dime to conduct a study on the conversion of unmanaged business travel to managed travel. The results of this executive summary come from in-depth research consisting of a survey plus interviews with travel management company executives to understand the reasons large and small businesses implement travel management practices.
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  • June 23, 2017 — Unmanaged to Managed — Why and How Companies Formalize Travel Programs
    (Full Report)
    ASTA has partnered with The Company Dime to conduct a study on the conversion of unmanaged business travel to managed travel. The results of this executive summary come from in-depth research consisting of a survey plus interviews with travel management company executives to understand the reasons large and small businesses implement travel management practices.
    Click Here to access this report

  • April 5, 2017 — 2016 ASTA Service Fee Report
    The ASTA Service Fee report, seeks to discover current service fee practices in the travel agency industry in addition to travel agents’ exploring other revenue sources such as consultation fees, travel insurance, mark-ups and others.
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  • March 8, 2017 — ASTA Labor and Compensation Report
    ASTA’s annual Labor and Compensation report seeks to discover current employment trends and compensation models in the travel agency industry. Insights into compensation packages and classifications, recruitment of travel agents as well as agencies’ plans to handle the new Department of Labor (DOL) overtime regulations will be beneficial to various industry segments related to travel agencies.
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  • March 1, 2017 — ASTA Financial Benchmarking Report
    This report provides a generous amount of data and information on the financial trends of ASTA agency members including revenue, sales, transactions, number of clients, profit and so on. This information will be very beneficial to current and prospective ASTA members, consortia, franchise companies, host agencies and supplier partners alike.
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  • December 12, 2014 — 2013 Financial Benchmarking Report
    Agency finances have improved compared to 2009. Average agency sales have returned to pre-downturn levels.

  • December 12, 2014 — 2014 Independent Agents Report
    This report profiles the independent agent population. There is much variability in this population.

  • August 25, 2014 — 2013 Global Distribution System (GDS) Report
    The GDS reports covers travel agency distribution trends related to GDS usage from how agencies book travel to how they negotiate their contract. Agencies evaluating their current GDS contracts and industry suppliers wanting to understand GDS usage better will find this report essential.

  • June 3, 2014 — 2013 ASTA Niche Markets Report
    Access to online outlets and social media has increased the number of agents and agencies that can market their niche expertise. 73 percent of ASTA agencies report that they have expertise in at least one niche market.

  • March 20, 2014 — 2013 Technology & Web Usage Report
    This 43-page report covers technology issues including software and mobile tools used, internet booking patterns, website content, social media policy and online booking tools used.

  • March 13, 2014 — 2014 Value of Travel Agents Study
    The Value of Travel Agents study surveyed U.S. leisure and business travelers on their travel agent usage and satisfaction with travel organized by an agent. Additionally, this 271-page report includes demographics on travelers including trips taken, sources of travel information and how they book.

  • March 12, 2014 — ASTA Green Guide for Suppliers
    The ASTA Green Guide for Suppliers provides educational material on understanding and marketing sustainable travel to travel agents and agencies. The report highlights best "green" practices and marketing tips as well as information on becoming an official ASTA Green Member.

  • March 12, 2014 — ASTA Green Guide for Travel Agents
    The ASTA Green Guide for Travel Agents provides educational material on understanding and marketing sustainable travel. The report highlights best "green" practices and marketing tips as well as providing information on becoming an official ASTA Green Member.

  • January 29, 2014 — 2013 Supplier-Travel Agent Relationship Marketing Report
    The Supplier–Travel Agent Relationship Marketing Reports examines how travel agents chose suppliers and book different travel segments. The type of knowledge agents need from suppliers when promoting travel is also explored.

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  • December 15, 2011 — 2011 Technology & Web Usage Report
    ASTA conducted this annual study to better understand changes in technology and web usage by travel agencies. The report covers the use of technology including software and mobile tools, internet booking patterns, website content and online booking tools.

  • May 16, 2011 — 2010 Global Distribution System (GDS) Report
    As travel distribution continues to evolve, GDS suppliers have felt much pressure to change with the times or become obsolete...

  • May 16, 2011 — Project 85 -- The Drive Market Report
    The information from the Project 85 study will provide the data needed for agencies to determine if there is an opportunity in serving the drive market.

  • March 17, 2011 — 2010 Technology & Web Usage Report
    The results of the Technology and Web survey reflect that most agencies are very comfortable with standard technology.

  • February 15, 2011 — 2010 Leisure Trends Report
    This survey found leisure agencies doing much better in 2010 than in 2009. Agencies reported the strongest rebound in sales for Rail, Hotel, Tour/Package/Group, and Insurance. Their expectations for 2011 are mostly positive.

  • February 14, 2011 — 2010 Corporate Agency Report
    The Corporate Agency Report covers transaction-fee versus management-fee contracts. It looked at which special services trigger an additional fee or which ones are covered under the contract. It also looks at other fees the agency may charge.

  • February 8, 2011 — 2010 Independent Agents Report
    This report profiles Independent Agents and gives you the information you need to better understand the Independent Agent's business operations and their place in the travel market.

  • January 26, 2011 — 2010 Supplier-Travel Agent Relationship Marketing Report
    This report assists travel agencies and suppliers in understanding and benchmarking typical agency-supplier business arrangements and booking methods by travel segment.

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  • November 24, 2010 — 2009 Service Fee Report
    The Service Fee report assists both corporate and leisure agencies in benchmarking their service fees. ASTA conducted this annual study to better understand changes in service fees. The report looks trends in fees charged, how fees are collected, and how customers are informed about fees.

  • November 9, 2010 — 2010 Corporate Agency Report - Executive Summary
    ASTA and The Beat conducted this survey to provide insight into changes in distribution, economic norms, and technology use among corporate travel agencies in relation to the marketplace shift.

  • October 3, 2010 — 2009 Labor & Compensation Report
    ASTA conducted this labor and compensation study to assist travel agencies in benchmarking their compensation, benefits and hiring practices. This information can be used to benchmark your own compensation and benefits, and may help you improve your hiring practices. A free 3 page summary is available to all members, a full report is available for purchase.

  • August 9, 2010 — 2009 ASTA Financial Benchmarking Report
    The Financial Benchmarking report gives an agency the ability to analyze The revenue data in this report can be used by agencies to determine if their products are the best revenue-generating mix for their business model.

  • May 7, 2010 — 2009 Global Distribution System Report
    As travel distribution continues to change, the GDS suppliers have felt much pressure to change with the times or become obsolete. The three GDS providers have been moving forward with plans to add...

  • April 16, 2010 — 2009 Technology & Web Usage Report
    The 2009 ASTA Technology and Web Usage Report covers issues including the use of technology, internet usage for research, internet booking patterns, and website design and usage.

  • January 14, 2010 — 14th Annual Gay & Lesbian Tourism Study - Full Report
    The 14th Annual Gay & Lesbian Tourism Study of Community Marketing (CMI) contains a detailed statistical analysis of the 4,700 gay and lesbian consumers who reside in the United States. The report includes CMI’s annual gay and lesbian destination rankings, effects of the recession, and a list of the top travel brands outreaching to the market.

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  • November 18, 2009 — International Travel: Non-Resident Inbound Visitations Trend Overview
    Non-resident inbound visitations to the U.S. has grown over the past 20 years, but there have been shifts in the originating countries.

  • November 18, 2009 — International Travel: U.S. Resident Outbound Visitations Trend Overview
    In the past 20 years, the number of U.S. resident outbound visitations has been fluctuating. Overall, there has been growth in outbound visitations and some shifting in where U.S. citizens visit.

  • November 16, 2009 — 2009 ASTA Travel Agency Business Trends Report
    The Agency Business Trends Report looks at changes agencies made to weather the past year as well as changes planned for the future. The report benchmarks plans for operations and employment for leisure and corporate agencies.

  • November 11, 2009 — 2009 NACTA Independent Agents Report
    This report shows several shifts in the independent agent population, specially in what is the primary source of income for agents.

  • October 27, 2009 — 2009 Supplier-Travel Agent Relationship Marketing Report
    A strong relationship between suppliers and travel agents is imperative if both sides want to increase their businesses. This report found that agents that engage in a preferred supplier relationship often do so based on the supplier’s reputation and quality of their product.

  • June 11, 2009 — U.S. Packaged Travel Landscape 2006-2010
    The study examines growth of the packages travel industry between 2006 and 2010. Specific segments are also broken out including escorted tours, packages, FIT and group.

  • The 2019-2024 World Outlook for Online Travel

    Feb 01, 2018 | USD 995

    ... industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge ... Read More

  • Online Travel (GLOBAL) - Industry Report

    Jan 01, 2018 | USD 1,500

    ... INC.. This report includes a wealth of information on the financial trends over the past four years. Plimsoll Publishing’s latest Online Travel (GLOBAL) analysis is ideal for anyone wanting to: • See the market leaders ... Read More

  • Global Vacation Rental Software Market Research Report 2017

    Dec 08, 2017 | USD 2,850

    ... regional market conditions, focusing on the main regions (North America, Europe and Asia-Pacific) and the main countries (United States, Germany, United Kingdom, Japan, South Korea and China). The report firstly introduced the Vacation Rental Software ... Read More

  • Online Travel Sales To Residents in New Zealand

    Nov 10, 2017 | USD 990

    ... lifestyles and became more familiar with digital platforms. Online travel sales to residents increased 8% in current value terms from 2016, with mobile travel sales to residents growing 18% to represent 22% of the total ... Read More

  • Online Travel Sales To Residents in the Czech Republic

    Nov 07, 2017 | USD 990

    ... review period. The fastest growth was seen by lodging direct online sales to residents, with a 14% current value increase to reach CZK3.8 billion. This category grew mainly thanks to the growing share of consumers ... Read More

  • Online Travel Sales To Residents in Japan

    Oct 16, 2017 | USD 990

    ... used the internet in 2017, while almost 75% will access the internet via mobile phones. In addition, many urban consumers are spending their lengthy daily commutes browsing online to pass the time. Many consumers are ... Read More

  • Online Travel Sales To Residents in the United Arab Emirates

    Oct 16, 2017 | USD 990

    ... the key category for online sales in the country, with a 62% share of total online sales to residents, followed by online travel agencies sales to residents, constituting 21% of total online sales. As car ... Read More

  • Online Travel Sales To Residents in Slovenia

    Oct 13, 2017 | USD 990

    ... trend of rising penetration rates, especially among the younger generations that are driving this growth further and to whom the companies are adjusting their go-to market strategies. However, offline sales continued to hold the majority ... Read More

  • Online Travel Sales To Residents in Peru

    Oct 12, 2017 | USD 990

    ... mobile sales to residents only accounting for 12% of total online sales, it saw an important growth rate of 27% in 2017. Euromonitor International's Online Travel Sales to Residents in Peru report offers a comprehensive ... Read More

  • Online Travel Sales To Residents in Kenya

    Oct 10, 2017 | USD 990

    ... the rapid growth of online travel sales to residents. Euromonitor International's Online Travel Sales to Residents in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More

  • Online Travel Sales To Residents in Canada

    Oct 04, 2017 | USD 990

    ... and airlines direct online sales to residents grew 12% in 2017. Euromonitor International's Online Travel Sales to Residents in Canada report offers a comprehensive guide to the size and shape of the market at a ... Read More

  • Online Travel Sales To Residents in India

    Sep 20, 2017 | USD 990

    ... view travel as a lifestyle choice, rather than simply as an annual family holiday. Furthermore, demonetisation helped to grow online travel sales during the year. Railway bookings through PayTM became common in the country, as ... Read More

  • Online Travel Sales To Residents in the US

    Sep 19, 2017 | USD 990

    ... from the high prevalence of internet and smartphone usage in the country. Online travel agents registered the strong value sales growth in 2017 at 13% as more US residents moved online to conduct their travel ... Read More

  • Online Travel Sales To Residents in Sweden

    Sep 11, 2017 | USD 990

    ... as all of them posted robust current value growth, with those coming from a smaller base naturally showing the highest increases. This strong development came from the ongoing transition over to online services, with interfaces ... Read More

  • Online Travel Sales To Residents in Mexico

    Sep 07, 2017 | USD 990

    ... options. According to CNBV 92% of the adult population prefer to use cash, leading online players of different industries to include offline payment methods in order to be attractive for more consumers. Online intermediaries of ... Read More

  • Online Travel Sales To Residents in the United Kingdom

    Sep 07, 2017 | USD 990

    ... close to 5%. Growth is continuing to be driven by consumers' demand for convenience and ease of booking, with online bookings benefiting from a wide range of timesaving apps. Growth is however being constrained by ... Read More

  • Online Travel Sales To Residents in France

    Sep 07, 2017 | USD 990

    ... travel sales to residents recorded below-average growth and was not immune to the impact of terrorist attacks of 2016 – hence the modest value growth of 3% over 2015. Then, in spite of a more ... Read More

  • Online Travel Sales To Residents in Spain

    Sep 07, 2017 | USD 990

    ... 12%. Euromonitor International's Online Travel Sales to Residents in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2012-2016, ... Read More

  • Online Travel Sales To Residents in Germany

    Sep 06, 2017 | USD 990

    ... fastest growth in lodging and the slowest in airlines and car rental direct online sales to residents. In Germany, online travel sales gained further ground against offline sales, whereas the difference between both performances became ... Read More

  • Online Travel Sales To Residents in China

    Sep 04, 2017 | USD 990

    ... account for the largest proportion of consumers’ total expenditure and are the key focus areas for travel agents. Due to a high level of convenience and easy accessibility, online travel sales continued to register strong ... Read More

  • Online Travel Aggregators - UK - June 2017

    Jun 01, 2017 | USD 2,583

    ... those of other consumers. Referral programmes and social media competitions that encourage users to tell their friends about a travel brand can thus help to transform previous positive experiences and familiarity with the brand from ... Read More

  • The 2018-2023 World Outlook for Online Leisure Travel Services

    Feb 07, 2017 | USD 995

    ... latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the ... Read More

  • The 2018-2023 World Outlook for Online Travel

    Feb 02, 2017 | USD 995

    ... industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge ... Read More

  • Global Online Tour Operator Market : Size, Trends & Forecasts (2017-2021)

    Feb 01, 2017 | USD 850

    ... the global online tour operator market with analysis of market size by value and volume. Along with this, an analysis of penetration rate and the average revenue generated per user (ARPU) in the market has ... Read More

  • Online Travel Bookings in Australia - Industry Market Research Report

    Jan 31, 2017 | USD 905

    ... also have a physical retail presence. The industry also excludes metasearch websites, as travel bookings cannot generally be made through these websites. This report covers the scope, size, disposition and growth of the industry including ... Read More