A2 Media StudiesOCR Unit G325: Critical Perspectives in Media Question 2
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Front of Exam Paper OCR Advanced GCE MEDIA S!DIES
Unit G325: Critical Perspectives in Media
I"SR!CIO"S O CA"DIDAES
#ot$ parts of question %
#ro! section A and
#ro! section 0$
I"FORMAIO" FOR CA"DIDAES
The nu!,er o# !ar+s #or each 'uestion is iven in ,rac+ets 1 at the end o# each 'uestion or part o# 'uestion$The total nu!,er o# !ar+s #or this paper is --
Section &' Contemporar( Media IssuesAns)er one question from section &
%n this section /ou need to &rite a,out /our +no&lede and understandin o# Post) Modern Media$
*ou s$ou+d ans)er on+( one question
Samp+e ,uestion )o Postmodern MediaC$oice of t)o%. Discuss t)o or more media texts t$at (ou )ou+d define as /postmodern0 and exp+ain )$( (ou )ou+d 1ive t$em t$is +a#e+2 Cover at +east t)o media in (our ans)er2 34.5%% Consider t$e )a(s in )$ic$ post-modern media c$a++en1e conventiona+ re+ations #et)een audience and text2 Refer to at +east t)o media forms in (our ans)er2 34.5Exam ip' *ou s$ou+d on+( ans)er one of t$ese questions2 $e( are num#ered %. and %% #ecause t$e( come from a +ist of %6 questions coverin1 six topic areas2 *ou s$ou+d on+( attempt t$e questions in t$etopic area for )$ic$ (ou $ave #een prepared2 7$ic$ever question (ouc$oose is )ort$ 4.8 of (ou examination and 648 of (our A6 1rade2 !n+i9e questions %:a; and %:#; (ou are not expected to eva+uate (our o)n productions in re+ation to t$e question2 <o)ever= (ou ma( )is$ to comment on (our experiences as a media producer to supp+ement )ider case studies and examp+es2
Use of Language
Cover-Lines and Sell-Lines
Language is used creatively by magazines and attract attention, trigger certain cultural signifiers for the audience, as they only have a small space and time to get the audience to buy the product. So they use the following linguistic techniques.
Cover-Lines – These refer to the Cover story and are the most important part of teasing an audience to buy the product.
Sell-Lines – These are other lines for other articles and features on the front cover other than the main Cover Line.
Study the list of the linguistic techniques used below to entice an audience to buy the magazine
|Teasers (these give us a clues as to the storyline)Modifiers (these use adjectives to enhance the meaning)|
Ellipsis (these miss out vital information from the sentence to create an immediate impact)
Minor Sentences (these are not full sentences and are economical and immediate)
Declaratives (these are simple statements)
Imperatives (these start with verbs to act like commands or instructions)
Interrogatives (these are formed as questions to stimulate an immediate response from the reader)
Exclamations (these are exaggerated statements using exclamation marks for emphasis)
|Hear Jordan’s new secret!|
Delicious cook ahead feast
Lose your Belly!
Hair to send him mad!
Sugababes get mucky
Get stress off your back.
Want to get your man?
|Rhyme||Creates a pleasing connection between words.||Snatch him and catch him|
|Alliteration||Emphasises words through repeated consonant words||Six Simple Secrets|
|Assonance||Uses same vowel sounds for emphasis.||Fake Mates|
|Puns||Uses play on words and comic connections between words.||How to spring little lambs|
|Polysemous||use of double, or ambiguous meanings for comic, sexual reference||Nice Tackle! (about Rugby players – oo-er!)|
|Intertextuality||uses a well known phrase in another media text to create a pleasing connection for the audience||Lord of the Bling! (Rings)Look who’s stalking?|
|Idiomatic Phrase||Uses existing phrases for comedy by using different words or changing the meaning slightly.||Snogs Ahoy!|
|Contractions||Shorten words to make new ones.||The Boys Spesh!|